The decision
Do product allocations preserve the contract-level totals?
Source inputs
| Campaign / product | Expected baseline units | Promotion units | Regular / promotion price | Variable unit cost |
|---|---|---|---|---|
| Example Product A Synthetic shared event | 1,000 | 1,600 | €50 / €40 | €25 |
| Example Product B Synthetic shared event | 500 | 700 | €80 / €64 | €40 |
What to inspect
Open a row’s full contribution bridge, check the day-window alignment and cost allocation, then vary the expected baseline and response in Scenario studio. The portfolio result includes the recorded refunds, supplier support and displacement; unrecorded effects remain excluded.
Read the accompanying decision guide
Interpretation limits
The figures are generated from the same deterministic engine used by the workbench. They are not evidence from a merchant or a randomized test. A supplied baseline can make an offer look attractive or unattractive, so the baseline deserves the same scrutiny as the campaign’s realized sales.
How to read this case
The allocated rows preserve €900 spending and €2,400 funding. Product A matches its baseline; Product B loses €2,700; the campaign loses €2,700 overall.
Case-specific assumptions
- The split is an illustrative two-thirds/one-third rule, not an objectively required allocation.
- Changing a fixed-total allocation affects product ranking, while the portfolio total stays the same.