Open a real workflow.
With entirely fictional data.
Each case comes with a decision question, an import-ready CSV, and a workbench preload. These are educational scenarios, not customer results or causal evidence.
More sales, less contribution
A 60% unit increase fails to recover a 20% discount and campaign spending. Reconcile the volume and price bridge.
Explore Synthetic decision caseA seven-day campaign and 28-day baseline
Align the duration of a source benchmark before comparing campaign contribution. Inspect what duration normalization cannot fix.
Explore Synthetic decision caseA break-even target after returns and payback
Add a 5% full-refund rate and later displaced units equal to 10% of gross campaign volume to the sales target.
Explore Synthetic decision caseBuy two, get one free at the contribution threshold
Convert 450 identical-item bundles into 1,350 delivered units at the correct realized average price.
Explore Synthetic decision caseOne campaign, two products, one allocation
Reconcile €900 shared spending and €2,400 earned supplier support across two product rows without duplication.
Explore Synthetic decision caseGross units and full-refund units
Separate 1,000 gross sold units from 100 full-refund units and inspect the conservative unrecovered-cost assumption.
Explore Synthetic decision caseAn apparent win that borrows future sales
A +€2,000 direct campaign result becomes −€1,000 after 120 later units are displaced at regular contribution.
Explore Synthetic decision caseElastic revenue does not guarantee contribution
Inspect an assumed elasticity of −2 for a €50-to-€45 price change, then review its contribution implication.
Explore Synthetic decision caseFrom markup to a discounted margin
Start with €60 variable cost, €100 regular price and a €80 promotion to keep the denominator distinction visible.
Explore Synthetic decision caseA clean campaign import to reconcile by hand
A compact one-row example for checking column mapping, prices, quantities and fixed cost before using a larger file.
Explore Synthetic decision caseA positive center and a fragile baseline
Start from +€1,700 contribution and vary the no-promotion benchmark and campaign volume to locate the decision threshold.
Explore Synthetic decision caseA launch with zero baseline volume
See what can be calculated for a new product while percentage lift is undefined and later displacement remains unmeasured.
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