The decision
Are bundle counts hiding the inventory and margin burden?
Source inputs
| Campaign / product | Expected baseline units | Promotion units | Regular / promotion price | Variable unit cost |
|---|---|---|---|---|
| Example identical refill Synthetic buy two get one | 600 | 1,350 | €30 / €20 | €12 |
What to inspect
Open a row’s full contribution bridge, check the day-window alignment and cost allocation, then vary the expected baseline and response in Scenario studio. The portfolio result includes the recorded refunds, supplier support and displacement; unrecorded effects remain excluded.
Read the accompanying decision guide
Interpretation limits
The figures are generated from the same deterministic engine used by the workbench. They are not evidence from a merchant or a randomized test. A supplied baseline can make an offer look attractive or unattractive, so the baseline deserves the same scrutiny as the campaign’s realized sales.
How to read this case
450 bundles deliver 1,350 units. At €20 average revenue and €12 cost per delivered unit, contribution matches 600 full-price units at €30.
Case-specific assumptions
- The row is identical-item unit accounting, not a forecast of 450 new customer orders.
- Realized average unit price is €60 bundle revenue divided by three delivered units.