The decision
Does the import reproduce a known contribution result?
Source inputs
| Campaign / product | Expected baseline units | Promotion units | Regular / promotion price | Variable unit cost |
|---|---|---|---|---|
| Example SKU-100 Synthetic clean import | 100 | 160 | €50 / €40 | €25 |
What to inspect
Open a row’s full contribution bridge, check the day-window alignment and cost allocation, then vary the expected baseline and response in Scenario studio. The portfolio result includes the recorded refunds, supplier support and displacement; unrecorded effects remain excluded.
Read the accompanying decision guide
Interpretation limits
The figures are generated from the same deterministic engine used by the workbench. They are not evidence from a merchant or a randomized test. A supplied baseline can make an offer look attractive or unattractive, so the baseline deserves the same scrutiny as the campaign’s realized sales.
How to read this case
The supplied baseline contributes €2,500; the campaign contributes €2,370 after €30 spending; the difference is −€130.
Case-specific assumptions
- Each campaign/product pair is unique.
- This is a preparation example, not a substitute for reconciling the actual source data.