The decision
Does the implied demand response recover the lower unit margin?
Source inputs
| Campaign / product | Expected baseline units | Promotion units | Regular / promotion price | Variable unit cost |
|---|---|---|---|---|
| Example daily essential Synthetic elasticity assumption | 1,000 | 1,234.568 | €50 / €45 | €25 |
What to inspect
Open a row’s full contribution bridge, check the day-window alignment and cost allocation, then vary the expected baseline and response in Scenario studio. The portfolio result includes the recorded refunds, supplier support and displacement; unrecorded effects remain excluded.
Read the accompanying decision guide
Interpretation limits
The figures are generated from the same deterministic engine used by the workbench. They are not evidence from a merchant or a randomized test. A supplied baseline can make an offer look attractive or unattractive, so the baseline deserves the same scrutiny as the campaign’s realized sales.
How to read this case
The assumed constant-elasticity curve gives 1,234.57 units and €55,555.56 revenue. Contribution falls €308.64 versus the baseline.
Case-specific assumptions
- Elasticity −2 is invented for this example, not estimated from retailer data.
- Fractional units represent an expected-volume scenario; a realized-count review can use whole units.