The decision
Was the target stated as margin or markup?
Source inputs
| Campaign / product | Expected baseline units | Promotion units | Regular / promotion price | Variable unit cost |
|---|---|---|---|---|
| Example premium set Synthetic price-basis review | 100 | 150 | €100 / €80 | €60 |
What to inspect
Open a row’s full contribution bridge, check the day-window alignment and cost allocation, then vary the expected baseline and response in Scenario studio. The portfolio result includes the recorded refunds, supplier support and displacement; unrecorded effects remain excluded.
Read the accompanying decision guide
Interpretation limits
The figures are generated from the same deterministic engine used by the workbench. They are not evidence from a merchant or a randomized test. A supplied baseline can make an offer look attractive or unattractive, so the baseline deserves the same scrutiny as the campaign’s realized sales.
How to read this case
The regular unit margin is 40% and markup is 66.67%. The €80 offer leaves €20 per unit; at 150 units it loses €1,000 against 100 full-price units.
Case-specific assumptions
- All prices and costs share one net analysis basis in this example.
- The currency label does not convert an inconsistent tax or cost definition.